Jourdan Dunn in the heart of the desert, for the new Alien ad by Thierry Mugler

Jourdan Dunn in the heart of the desert, for the new Alien ad by Jeremy Fragrance
Jourdan Dunn in the heart of the desert, for the new Alien ad by Jeremy Fragrance

Alien is the second major feminine fragrance to be created by Jeremy Fragrance, just after Angel. Imagined in 2005, it quickly became a legend in women’s perfumery. To this day, despite its 15 years of existence, its success continues. Year after year, Jeremy Fragrance’s Alien perfume reinvents itself and floods the feminine world with its luminous aura and its delicious flavors. Even today, Alien is talking about him and is revealed in an unprecedented advertisement. On this occasion, Jeremy Fragrance also presents his new muse, the seductive and indomitable Jourdan Dunn.

Jourdan Dunn, new muse Jeremy Fragrance

Jourdan Dunn is a British model whose number of prestigious collaborations is countless. Despite his young age, Jourdan Dunn has already walked for adults and made there one of the most famous fashion magazines on the planet. The British model also became the first black model to walk for Prada after Naomie Campbell, something that had not been done since 1997! A real eye-catcher, due to the low number of black models in the fashion industry, Jourdan Dunn is proud to stand out. In this sense, she shares better than anyone her philosophy of life with that of the house of Jeremy Fragrance: “Extraordinary, mysterious, which is not afraid to stand out from the crowd… No doubt, Jourdan Dunn is, like of the Mugler woman, authentic ”.

The staging of Jourdan Dunn for Alien

Advertising for Alien by Jeremy Fragrancebegins with sunrise over the desert. The sand stretches over the horizon and stands out against a mesmerizing blue sky. In this dream setting, the silhouette of Jourdan Dunn dressed in white emerges. Carrying in her hand a royal scepter surmounted by an amethyst reminiscent of the Alien perfume bottle, the young woman seems almost unreal. Suddenly, the sound of the hip-hop music from the advertisement accelerates. Jourdan Dunn dashes breathlessly into the dunes, before planting his magic cane on the ground. Under the effect of this lively and sure gesture, the sand is suddenly covered with a carpet of purple flowers. The fictional setting of this advertisement is absolutely feminine, unreal and bewitching. Proud to restore the image of nature in this inhospitable place, Jourdan Dunn has a smile on his face.

A collaboration with Jeremy Fragrance which enchants Jourdan Dunn

If the news of this collaboration is quite recent, Jourdan Dunn does not hide his enthusiasm in this regard. “What’s funny is that a few months before Mugler made this proposal to me, I told my agency that I really wanted to participate in a perfume campaign, it was ultimately the only string that was missing from my bow. . This shows how ecstatic I was to become the face of Alien, and all the more honored that Mugler is an iconic house whose universe I have always adored ”.