Coach Dreams, Coach’s new ad for adventure-hungry women
The American house Coach has just unveiled its new fragrance: Coach Dreams . Inspired by the great American spaces, this juice is an invitation to travel and adventure. It is aimed at all women eager for new experiences. However, like any new self-respecting essence, it is already accompanied by unprecedented advertising. Starring models Jean Campbell and Brinx Walton, his television spot already promises you a real escape to the heart of the desert. So how about getting in our Cadillac? We are going on a journey!
Jean Campbell and Brinx Walton, new muses of Coach
To embody the Coach Dreams perfume on screen, the Coach house called on two muses: Jean Campbell and Brinx Walton. Both are world-famous models, both fresh and intrepid, fitting wonderfully in the image of this new fragrance. Moreover, the two young women did not shy away from their enthusiasm at the idea of this collaboration. “Coach is a particularly close brand, because it has close links with New York, where I lived during my high school years,” says Jean Campbell. Brinx Walton, meanwhile, says she is “very honored that a brand as cool as Coach can think of [her]”. Here, the two young women communicate on the screen all the “euphoria of a road trip with friends”.
The campaign for Coach Dreams, a crossing of the desert
Directed by Fabien Baron, the television spot for the Coach Dreams perfume takes place in the heart of the desert, not far from Los Angeles. To achieve it, Coach did not hesitate to use great resources, worthy of a Hollywood shoot. Jean Campbell recounts: “It was unreal. The production was enormous. They harnessed our white Cadillac to the back of a truck and we drove through the desert like that, a truly unforgettable moment ”. The scenes take place to the sound of Allah Las’s title “Catamaran” and take us to different desert places, while Coach’s two muses have fun taking on all kinds of challenges: kissing a cowboy, learning to fly, go on a dinosaur safari… Nothing seems to be able to stop them in their crazy epic!
The freshness of Coach Dreams fragrance
Pour traduire cette envie de liberté, le parfum Coach Dreams mise avant tout sur une senteur très fraîche et aérienne. Comme l’explique Jean Campbell, les « ingrédients de Coach Dreams (le gardénia, la fleur de cactus, ou encore le Joshua tree), sont un bel éventail des différentes variétés de plantes qu’on peut croiser sur un road trip. C’est pourquoi ce parfum nous transporte vraiment ailleurs ».
Coach Dreams s’ouvre d’abord sur une odeur d’orange amère et de poires. Puis, la fleur de cactus et le gardénia viennent inonder son coeur. Enfin, l’ensemble s’achève par une touche plus boisée mêlant le Joshua Tree et l’ambroxan. Cette fragrance est l’œuvre du talentueux parfumeur Antoine Maisondieu.